Here’s a Sydney example of how the ‘live read’ works well in a radio environment. In this case the client is the stage show Mary Poppins. The DJ picks up on the live read, extending the ad and turning it into genuine editorial. Which we all know works far better than a straight ad. The [...]
Charlie Sheen: They talk about Charlie Sheen a lot on Nova but ATN has the best News position. The Australian TrafficNetwork has secured additional premium inventory, including Nova News Updates. All goes into the mix starting April. ATN now blends traffic and news across Austereo, ARN, DMG and some Fairfax stations right around Australia. Photo: [...]
The addition of Darwin’s Territory FM to the Australian Traffic Network means coverage is now national, with stations in all states and territories. We are experiencing very strong demand at present; you can book W.A. or national packages on 9388 7844. Ask for Dave or Mark. Toss a coin. While Australians are spending more time [...]
WA Today is warning motorists to expect disruptions on the Mitchell Freeway for the next five weeks as the Public Transport Authority upgrades railway safety barriers. “1.5km of lane closures and reduced speed limits between Hutton Street and Karrinyup Road from January 16th”. Not a bad thing entirely as it means people spending more time [...]
The West recently went to press on the increasingly slow travel times on Perth roads. The story also quoted Motor Trades Association research: 21.5% more cars on the road than 5 years ago. Most of them in my lane. More people, spending more time stuck in traffic. The traffic reports created by the Australian Traffic [...]
From March 2, 2009, the Australian Traffic Network (ATN) reports will air on ALL SIX of Perth’s commercial radio stations including NOVA, giving a 100% Commercial Radio buy. This complements the relationship ATN has with Nova in the Eastern States. ATN is one of the easier media buys: one contact, one rate, one invoice. It’s [...]
The LA Times on today’s launch of GTA IV: “is expected to have one of the biggest debuts in entertainment history when it hits stores Tuesday. Analysts predict it will ring up more than $400 million at retail shops in the first week.” Previews of the game are on the XBOX site. And in case [...]
The West Australian reports on predictions of ‘traffic chaos’ for Perth commuters in coming years: a 40% increase by 2020. Interest in traffic, or avoiding it, has never been higher here, as we move towards Sydney conversation: traffic, parking, weather. In that order. Our client the Australian Traffic Network provides the radio traffic news reports [...]
