The banners were attached with natural wax and eventually dropped off by themselves. So no flies were harmed in the making of this commercial. Summer. Outdoor Advertising. Talk to us. Source.
Here at Media Tonic, we’ve been augmenting reality for years. Esquire Magazine’s David Granger gets his Media Tonic debut spruiking the AR edition of Esquire Magazine. It’s a gimmick but it’s clearly the beginning of new levels of interactivity. Coke and McDonalds are using similar technology in their promotions for the launch of Avatar. If [...]
You’ll never guess what her dress is made out of. Doh! It’s a promotion for Breast Cancer prevention from a Canadian toilet paper brand. From the Advertising Is Good For You blog. Which of course it is.
I may have taken too much LSD… 555 KUBIK_ extended version from urbanscreen on Vimeo. Via AdAge
“Seriously though: advertising. I’ve met so many great people”. Go Barbara. Foxtel’s new comedy show on the Australian ad industry is called 30 Seconds. Did somebody say Subscription TV and Advertising? In that case, note that FOXTEL subs are up 8% in 2009; revenue is up 11%; churn is down and there are 25 more [...]
Here’s an example of how you can add value to a client’s in-store presence using Media Tonic. Our partners TorchMedia have developed a Squeeze and Sniff shelf-dispenser for Cold Power in Woolworths Supermarkets. The shelf talker has a built-in fragrance dispenser that samples their new range of fragrances: Lemon, Aloe, Rainforest and Matic. Yes, Matic. [...]
What a great name for a camera. Do they make a photocopier called CHAIR? Well-deserved criticism to one side, here is their impressive ad. 60,000 photographs were shot, ending in a visually striking ad, let down perhaps by a fairly average soundtrack. What it really needed was a Ramones track with lots of ukulele.
A gentleman’s guide to not getting thrown out. A helpful etiquette service for people within and also outside the advertising industry. I’m looking at YOU, Wilson Tuckey. There’s a blog and a Twitter account, neither of which are quite as good as their title. It’s an English thing.
Digital agency Ignited has publicly criticised online shoe seller Zappos, who had over 100 ad agencies pitch for their business. Ignited monitored how much time Zappos spent looking at their web-based proposal. 70 seconds. They viewed just five pages of a 25 page presentation. The Ignited blog post calls on agencies to collectively improve new [...]
Traditional ukulele tune by the Ukulele Orchestra of Great Britain. And a fine piece of melodramatic ukulele story-telling by the largely undiscovered but soon to be famous Bobby McGees: We’re not going to blog about the media anymore; you’re all so “cost per thousand”. We’re just going to blog about ukulele music.
