Bunch of people in a cinema acting like they’re on Countdown. Motion sensor on the screen creates an interactive gaming experience. People are like, impressed. Here is the inventor’s unbiased account of how Volvo used it to generate 33,000,000 media impressions, not including the ones on the Media Tonic blog.
It’s probably a bit down-market for our readers but here is a video of Sarah Palin at the 1984 Miss Alaska Pageant: You might wonder, what sort of dork keeps a videotape of a 1984 beauty contest. Well, that’s him in the video. Here’s his MySpace account. 100% class. While you’re at it, have a [...]
One of the coolest geek sites around, Ars Technica, has just done a concise review of the on-line video offerings of the US TV networks. Ratings summary: 1 Hulu (NBC/Fox), 2 Fox, 3 CBS, 4 ABC.
Taryn Simon has photographed American rooms and spaces normally kept out of the public eye. Pictured is one room in the National Center for Natural Products Research, the only licensed centre for scientific cannabis research in the U.S. First the whales, now this. via Kottke
For the first time in 123 years, the WAFL is opening up its competition to a naming rights sponsor. Around 100,000 players and 45,000 volunteers spread around the state, access to school and community programmes, media coverage valued conservatively at $1.3M per annum … and a participation rate that is up 17.5% on the previous [...]
Patrick Delaney of Foxtel needs a wide format business card. His title is Executive Director of Content, Product and Delivery Innovation. Patrick’s started blogging about HD and there IS a comments section. He’s promising a layman’s explanation of HD technology and iQHD in particular so if you know any laymen, send them here. And of [...]
Cute creative executions on the floor in Woolworths… Research from TorchMedia on campaigns by Riva and Handy Andy shows improvements in off-take of up to 16%. Other Retail Out-of-Home advertisers include Vodafone, Unilever, Nestle and Hutchison 3. Ask Mark to do the CPM sums for you. Otherwise he just sits in his office playing games [...]
The advertising campaign created by the Leith Agency to promote Scotland has a very catchy slogan. Not. I don’t want to put the boot in because it has already been expertly done by The Times. And by Radio National, whose journalist suggested the alternative slogan “Are you lookin at me pal?” Years ago Triple J [...]
Go on. Have a good laugh at our expense. You think it was easy getting into those costumes? You think our reputation as a serious media representation business has not been damaged? Clients can be so cruel. We’ll be working up until the 23rd of December and back at work by the 2nd of January. [...]
The Dove anti-beauty industry ads are great advertising. Here is the latest: An article by Ad Age says that only one in a hundred consumers realize that the parent company, Unilever, also owns Axe, perhaps not quite as enlightened in its advertising. Here is a Mexican execution for example: In an era of user-generated content, [...]
