A brilliant piece of interactive outdoor promotion for the show Vampire Diaries that engaged people on a powerful scale, as the video shows. The TV/movie industry is particularly good at this sort of thing but interactive outdoor can work just as well for a brand, a retailer or a public information campaign. Come on people; let’s work up a concept. A good idea well executed can lead to Internet and email exposure internationally.
The digitisation of outdoor spaces is being driven by advertisers who collaborate with artists and digital agencies to create public art events. We’re watching the transition of outdoor as a medium from static posters to video storytelling with the potential for a creative campaign to generate enormous buzz locally and on the Internet. We have some exciting outdoor locations in the mix (including the Murray Street screen currently being commissioned). We’re just lookin’ for the right advertisers and creatives.
Check out the latest in outdoor projection creativity; this one a Samsung promotion in Holland.
The Grammy Awards promotion site, We’re All Fans is a pretty spectacular example of interactive web video. It’s sucking in YouTube videos in real time uploaded by fans of particular nominated artists. Mostly this is teen girls singing in their bedrooms – at least the seventy or so we looked at were.
Gorgeous use of Flash. Worth a look.
Source.
In our last episode we revealed that Media Tonic is now selling on-line content in FOXSPORTS.com.au, Australia’s highest traffic web sports site. Actually, it’s 14 different MCN sites. I can now reveal to our fan base that we offer way sexy on-line video ads also.
The EyeBlaster technology does browser-sniffing, intelligent loading and the video player can be skinned with the brand’s livery. Recommend having a look at the i-Phone and Dove samples to get a sense of what’s possible.
This format is very flexible: (a) 15, 30, 60 sec formats with no extra charge for the longer formats (b) 4:3 or 16:9 and (c) FREQUENCY CONTROL. You can cap an ad to one impression per user per day or one impression per campaign. This is too fabulous.
CPM is $60. Minimum booking is $5K. Incredibly detailed reporting down to how many seconds people watch for and whether they adjust the volume. Go crazy.
Full details from Dave or Mark on 9388 7844.
Not just a cappella, they are THE cappella.
People’s expectations are pretty high these days when it comes to entertainment. Can you imagine giving a guy a standing ovation for juggling three standard juggling balls for 4 minutes? You don’t think you’d do that? Really?
Amazing Juggling – Watch a funny movie here
Thanks to Kevin Campbell for link.
OK. That’s just doubled the click-throughs on the video. It’s also not safe for sales people or system administrators. There is a world-beating line in this video about the limitations of arranging your Windows desktop. I’m not going to ruin it for you.
It’s hard to create a great tutorial series on Photoshop when your wife is being unfaithful and your World of Warcraft buddy keeps calling you on Skype. The only thing that might get you through is holding your audience in contempt, eg. “this tutorial is basic to intermediate; so you’re probably going to find it stupid hard”.
One of the coolest geek sites around, Ars Technica, has just done a concise review of the on-line video offerings of the US TV networks. Ratings summary: 1 Hulu (NBC/Fox), 2 Fox, 3 CBS, 4 ABC.
hulu, the NBC/News Ltd video streaming site is in private beta. No user content. All full length programs and movies. Like YouTube, all content is capable of being embedded in any web page. In-laid ads and banners, some traditional ads but at a low level of intrusion thus far. Although it’s in beta, you can see some Hulu content as an AOL TV channel. Source: Wired Magazine.
