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	<title>Media Tonic &#187; web 2.0</title>
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		<title>Twitter</title>
		<link>http://www.mediatonic.com.au/index.php/2009/04/17/twitter/</link>
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		<pubDate>Fri, 17 Apr 2009 01:03:33 +0000</pubDate>
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		<description><![CDATA[No. Bugger off. We&#8217;re not doing it.]]></description>
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		<title>Skittles</title>
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		<pubDate>Fri, 06 Mar 2009 14:35:42 +0000</pubDate>
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		<description><![CDATA[They&#8217;re like Smarties. The Skittles site was relaunched a few days ago as a social media portal for the brand; an aggregation of the Skittles Facebook, Flickr and Twitter accounts. Interesting because it hands substantial control of the company&#8217;s site to the product&#8217;s users. Much excitement in the marketing blogosphere. Analysis and discussion at Ad [...]]]></description>
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