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	<title>Media Tonic</title>
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	<link>http://www.mediatonic.com.au</link>
	<description>Media sales representation in Western Australia</description>
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		<title>2010 Academy Awards</title>
		<link>http://www.mediatonic.com.au/index.php/2010/03/07/2010-academy-awards/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/03/07/2010-academy-awards/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 15:49:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1320</guid>
		<description><![CDATA[
Here are the real movie titles, via College Humour.
]]></description>
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		<title>You will never see that again</title>
		<link>http://www.mediatonic.com.au/index.php/2010/03/03/you-will-never-see-that-again/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/03/03/you-will-never-see-that-again/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 06:49:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[sport]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1313</guid>
		<description><![CDATA[
Unless, like us, you watch the video about eight times. And yes, it&#8217;s legit. Vijay Singh during the practice round at the US Masters last year. It&#8217;s a tradition at The Masters to try and skim the ball across the water on the 16th. As if that bloody game is not hard enough already.
]]></description>
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		<title>Curling hats</title>
		<link>http://www.mediatonic.com.au/index.php/2010/02/28/curling-hats/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/02/28/curling-hats/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 02:07:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[merchandising]]></category>
		<category><![CDATA[sport]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1306</guid>
		<description><![CDATA[Media Tonic is pleased to announce it now reps Curling Hats in Western Australia. We know a media-driven sports merchandising opportunity when we see one. 

]]></description>
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		<title>The Twest Australian</title>
		<link>http://www.mediatonic.com.au/index.php/2010/02/27/the-twest-australian/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/02/27/the-twest-australian/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 17:37:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1278</guid>
		<description><![CDATA[300 of the Perth Twitterati gathered in the Perth Town Hall on Feb 25th for the Media140 event. It was part of an Around the World in 140 days project initiated by founder Ande Gregson. That&#8217;s how he spells it. 
Media140 began as a charity fund-raiser when Ande decided he wanted to run a marathon [...]]]></description>
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		<title>And the winner is &#8230; obesity</title>
		<link>http://www.mediatonic.com.au/index.php/2010/02/26/and-the-winner-is-obesity/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/02/26/and-the-winner-is-obesity/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 14:57:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1271</guid>
		<description><![CDATA[Every year, TED names three winners of the TED Prize. The first winner for 2010 is Jamie Oliver. Below is his talk on obesity and what to do about it. 

TED started out as the Technology, Entertainment and Design conference. And Jamie Oliver started out as a prat. You can see previous TED Prize award-winners [...]]]></description>
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		<title>How to re-purpose a YouTube video</title>
		<link>http://www.mediatonic.com.au/index.php/2010/02/26/how-to-re-purpose-a-youtube-video/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/02/26/how-to-re-purpose-a-youtube-video/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 14:04:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[comedy]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1266</guid>
		<description><![CDATA[First, write a headline that is related to the video but makes it look as though you thought of something extra.
Second, a paragraph that links to another example of the same thing. Link to Wikipedia; link to the source. Nearly done.
The video goes about here:

Close with a witty aphorism that brings Dave and Mark from [...]]]></description>
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		<title>Kindle girl up against it</title>
		<link>http://www.mediatonic.com.au/index.php/2010/02/20/kindle-girl-up-against-it/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/02/20/kindle-girl-up-against-it/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 15:03:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[kindle]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1235</guid>
		<description><![CDATA[Here&#8217;s a convincing analysis of why the Kindle is likely to struggle against the iPad and other eBook readers. Quote: Amazon also wants to have the Kindle edition go on sale at the same time as the hardcover, and it wants to set a single price for the Kindle edition that undercuts the new hardcovers [...]]]></description>
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		</item>
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		<title>Hello ladies</title>
		<link>http://www.mediatonic.com.au/index.php/2010/02/11/hello-ladies/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/02/11/hello-ladies/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 06:06:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1192</guid>
		<description><![CDATA[
&#8220;We&#8217;re not saying this body wash will make your man smell like a romantic, millionaire jet fighter pilot, but we are insinuating it.&#8221;
I&#8217;m on a horse. 
]]></description>
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		</item>
		<item>
		<title>Retail and digital</title>
		<link>http://www.mediatonic.com.au/index.php/2010/01/31/digital-signage-outdoor/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/01/31/digital-signage-outdoor/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 02:01:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1140</guid>
		<description><![CDATA[In case you missed our educative post about the impending 28 square metres LED screen in the Murray Street Mall and its resulting advertising opportunities, you can now download a three slide PowerPoint* that fills in the pixels.
We think there are opportunities here for retailers especially, given the ability to hinge advertising messages to highly [...]]]></description>
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		<item>
		<title>Clients from Hell</title>
		<link>http://www.mediatonic.com.au/index.php/2010/01/30/clients-from-hell/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/01/30/clients-from-hell/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 12:54:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1162</guid>
		<description><![CDATA[Apparently they exist, though we have no experience of them. Clients From Hell. 

“Can you call Google and ask them when the website will show up in the search results?”
“Can we pay for the logo in instalments, or even better can I pay you in salad?”
&#8220;Make sure it’s not too edgy, not too flashy, not [...]]]></description>
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