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	<title>Media Tonic</title>
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	<link>http://www.mediatonic.com.au</link>
	<description>Media sales representation in Western Australia</description>
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		<title>How great is outdoor advertising?</title>
		<link>http://www.mediatonic.com.au/index.php/2013/06/19/how-great-is-outdoor-advertising/</link>
		<comments>http://www.mediatonic.com.au/index.php/2013/06/19/how-great-is-outdoor-advertising/#comments</comments>
		<pubDate>Wed, 19 Jun 2013 08:17:25 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[Out of Home]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=4437</guid>
		<description><![CDATA[I mean seriously. Could you introduce this degree of occasion and quirkiness on TV? Even the Internet will struggle to match the inspired kookiness of this advertising. Great work by Chicago-based Cramer-Krasselt, though the campaign runs in New York.]]></description>
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		<title>Latest from Cannes</title>
		<link>http://www.mediatonic.com.au/index.php/2013/06/18/latest-from-cannes/</link>
		<comments>http://www.mediatonic.com.au/index.php/2013/06/18/latest-from-cannes/#comments</comments>
		<pubDate>Tue, 18 Jun 2013 07:41:22 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[cannes]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=4424</guid>
		<description><![CDATA[And here is the blog post from our advertising man on the spot. Via Mal Gordon]]></description>
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		<title>Special builds</title>
		<link>http://www.mediatonic.com.au/index.php/2013/06/12/special-builds/</link>
		<comments>http://www.mediatonic.com.au/index.php/2013/06/12/special-builds/#comments</comments>
		<pubDate>Wed, 12 Jun 2013 15:40:58 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=4394</guid>
		<description><![CDATA[Yes! As it turns out, we DO arrange special builds such as this, currently running on oOh!Media screens for the RAA in Adelaide. Only need good creative to turn a billboard into a talking point. That and the ability to negotiate with local authorities, fire brigades and property owners. Which we can do. Outdoor advertising [...]]]></description>
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		<item>
		<title>Also, Prancercising</title>
		<link>http://www.mediatonic.com.au/index.php/2013/06/12/also-prancercising/</link>
		<comments>http://www.mediatonic.com.au/index.php/2013/06/12/also-prancercising/#comments</comments>
		<pubDate>Tue, 11 Jun 2013 16:16:05 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[Uncategorisable]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=4389</guid>
		<description><![CDATA[We swear by it. Come round to the office one day; we&#8217;ll show you how to do it.]]></description>
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		<title>IBM do OOH</title>
		<link>http://www.mediatonic.com.au/index.php/2013/06/10/ibm-do-ooh/</link>
		<comments>http://www.mediatonic.com.au/index.php/2013/06/10/ibm-do-ooh/#comments</comments>
		<pubDate>Sun, 09 Jun 2013 17:38:31 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=4377</guid>
		<description><![CDATA[IBM&#8217;s Smarter Ideas for Smarter Cities campaign. Nuther example of good outdoor advertising driving discussion about the ideas behind a brand.]]></description>
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		<title>Beautiful red plastic seats</title>
		<link>http://www.mediatonic.com.au/index.php/2013/06/10/beautiful-red-plastic-seats/</link>
		<comments>http://www.mediatonic.com.au/index.php/2013/06/10/beautiful-red-plastic-seats/#comments</comments>
		<pubDate>Sun, 09 Jun 2013 17:15:08 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[beer]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=4371</guid>
		<description><![CDATA[No, really, these are beautiful seats. I mean, look how cleverly they demonstrate changes in the advertising industry.]]></description>
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		<title>Why Tumblr is worth $1.1 billion</title>
		<link>http://www.mediatonic.com.au/index.php/2013/06/10/gifs/</link>
		<comments>http://www.mediatonic.com.au/index.php/2013/06/10/gifs/#comments</comments>
		<pubDate>Sun, 09 Jun 2013 16:43:22 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=4363</guid>
		<description><![CDATA[These two animated GIFs alone are worth $8 million. Advertising industry-themed goodness from This Advertising Life: When I go to a work Happy Hour and find out someone’s expensing it How I feel after being stuck on banners for a while]]></description>
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		<title>New renewable energy source</title>
		<link>http://www.mediatonic.com.au/index.php/2013/06/10/new-renewable-energy-source/</link>
		<comments>http://www.mediatonic.com.au/index.php/2013/06/10/new-renewable-energy-source/#comments</comments>
		<pubDate>Sun, 09 Jun 2013 16:13:21 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=4360</guid>
		<description><![CDATA[Source.]]></description>
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		<item>
		<title>On giving up the guitar</title>
		<link>http://www.mediatonic.com.au/index.php/2013/05/24/on-giving-up-the-guitar/</link>
		<comments>http://www.mediatonic.com.au/index.php/2013/05/24/on-giving-up-the-guitar/#comments</comments>
		<pubDate>Fri, 24 May 2013 15:44:06 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=4351</guid>
		<description><![CDATA[Seems pointless. Giving it away. Via Boing Boing]]></description>
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		</item>
		<item>
		<title>Man with scary laugh joins Media Tonic</title>
		<link>http://www.mediatonic.com.au/index.php/2013/05/08/man-with-scary-laugh-joins-media-tonic/</link>
		<comments>http://www.mediatonic.com.au/index.php/2013/05/08/man-with-scary-laugh-joins-media-tonic/#comments</comments>
		<pubDate>Wed, 08 May 2013 00:46:53 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[foxtel]]></category>
		<category><![CDATA[mcn]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[telstra]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=4320</guid>
		<description><![CDATA[Trent McKeown has joined Media Tonic as Digital Media Manager. Trent has 8 years experience in digital sales &#8211; he represented Yahoo!7 as Digital Media Manager at West Australian Newspapers and as a Group Sales Manager for 3d Interactive in both Sydney and Perth. In addition to driving local MCN Digital business for Media Tonic, [...]]]></description>
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