Twenty20’s Big Bash rated its pants off in January (307,000 viewers, a best ever – 18.5% up on the 2009 final) and Subscription TV continued to rise at the expense of Free To Air stations.
Traditionally a strong period for STV, January was up 10% and FTA down 2%. In subscription homes, STV stations accounted for 64% of viewing. Overall, between 6AM and midnight, STV leads individual FTA networks with 26% of metro viewing. Source: OzTAM.
For a small price you can have the booty of your dreams… How can you argue with that?
I know we risk lowering the tone again, but this is simply to say you can keep your social media campaigns; here is some great old-fashioned direct marketing. Everything about this campaign is wonderful: the product concept, the name, the execution…
Now shipping in the tens of billions *punches own head*; why didn’t I think of this? Why? Why? Come to think of it, why didn’t Playtex think of this?
The Grammy Awards promotion site, We’re All Fans is a pretty spectacular example of interactive web video. It’s sucking in YouTube videos in real time uploaded by fans of particular nominated artists. Mostly this is teen girls singing in their bedrooms – at least the seventy or so we looked at were.
Gorgeous use of Flash. Worth a look.
Source.
WA Today is warning motorists to expect disruptions on the Mitchell Freeway for the next five weeks as the Public Transport Authority upgrades railway safety barriers. “1.5km of lane closures and reduced speed limits between Hutton Street and Karrinyup Road from January 16th”.
Not a bad thing entirely as it means people spending more time listening to traffic reports on the radio. The Australian Traffic Network: there’s a product. Call Dave or Mark while you’re stuck in traffic. 9388 7844.
The Mitchell Freeway was originally going to be called the Yanchep Freeway but was named after a former premier Sir James Mitchell, or “Moo-Cow Mitchell” as he was referred to by The West Australian following his campaign for soldier settlement in the south-west. He was appointed Lieutenant Governor of Western Australia in 1933 and served without drawing a salary in deference to the hardships ordinary people were facing during the depression. In 1948 he was appointed the first Australian-born Governor of Western Australia, 119 years after the establishment of the colony.
Marshall McLuhan said “historians and archaeologists will discover that the advertisements of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.”
Via ResearchBuzz, over 100,000 old print ads searchable by category, keyword or even colour. Asian people weren’t as tall in those days. You can also buy prints of the ads quite cheaply.
Santa with a gramophone! Remmington’s new Punched-Card Collating Reproducer! And who can forget… Why did YOU change to Camels, Patrice Munsel? (“Because they agree with my throat”).
So much history to be proud of…
Yes, it’s that time of year we show you the flag of Christmas Island, bought by the Australian Government in 1957 for £2.9million. This Christmas we’re taking time off to celebrate the spiritual side of things as well as learn more about Australian states and territories.
We’re closing at midday on Dec 24 (Christmas Eve) and we’ll be back in town on Monday January 4th.
Thank you for working with us during the year and best wishes to you and your family from Dave, Mark and the Media Tonic Team.
You know what’s beautiful about the Murray Street Mall? 45,000 pedestrians per day. All of them beautiful people. FYI, that is 40% MORE than the Hay Street Mall, due in part to the new train station. The new centre of Perth. Hay Street Mall foot traffic is 25% down since 1993 and Murray Street Mall now has more foot traffic than George Street in Sydney and matches Swanston Street in Melbourne according to a study by Gehl Architects.
Screentech has appointed Media Tonic to manage (limited) advertising sales for the Murray Street Mall Big Screen which will be commissioned early in 2010.
It’s 30 square metres in size with a 20mm pitch – opportunity for a pun about sales or cricket but we’re not going there. If you’re interested in a new, serious-high-traffic medium, you know, call. It’s a logical spot for “Today Only” offers if you’re a big city retailer.
And I’ll tell you something else about Murray Street. It was named after Sir George Murray who was Secretary of State for War and the Colonies at the time Western Australia was founded. And here’s the connection: Murray was born in Perth in Scotland and was the member for Perthshire at the time. I dare say naming a new city after the home town went down well in the electorate.
Winner of an Emmy Award for Interactivity, The Truth About Marika is perhaps an early example of where interactive TV is headed. The video below talks about ‘fiction without limits’ and where it gets interesting is the blurred line between story and real world. For example, part of the program mix was a TV debate about a fictional conspiracy. The debate was full of actors but seems to have been presented as an actual debate. I know what your thinking; Parliament.
In effect, they are not presenting a single program but different format programs which all carry a narrative.
Other interesting elements include the creation of web sites which offer clues to viewer/detectives who use their search engine skills to find them. Amateur detectives were also able to place markers in real locations, photograph them and upload them to the site, presumably adding to the clues.
So they started with a conspiracy drama, made it the subject of an interactive online game and added in a faux debate about the conspiracy. When I was a lad, you just stood on stage with a guitar. Source.
The banners were attached with natural wax and eventually dropped off by themselves. So no flies were harmed in the making of this commercial. Summer. Outdoor Advertising. Talk to us. Source.
Here at Media Tonic, we’ve been augmenting reality for years. Esquire Magazine’s David Granger gets his Media Tonic debut spruiking the AR edition of Esquire Magazine. It’s a gimmick but it’s clearly the beginning of new levels of interactivity.
Coke and McDonalds are using similar technology in their promotions for the launch of Avatar. If you follow that link you’ll see the extended trailer, which pretty much ruins the plot completely.
