One of the leading lights in the augmented reality worlds (that’s a joke, son) is a company called Total Immersion. The technology dynamically adjusts a 3D image to the movements you make while standing in front of the 2D screen. Already there are kiosk and OOH applications and we look forward to having a product offering in this area before too long.
Anyhow, watch the video on their home page for a short preview of the rest of your life. And have a look at the Magical Mirror video for a look at a clever interactive retail application.
Media Tonic is pleased to announce our representation of oOh!media, Australia’s most dynamic and progressive out-of-home advertising company. They’re 15 years old and now in WA have built a substantial inventory including retail advertising in 60 shopping centres, large format billboards and a regional presence.
Their still-growing business is now at the point where they want to ‘increase the intensity of their level of service’ and have some on-the-ground representation in Perth. So come and have an intense discussion with us. We’re on the ground; well we were until Dave got a red card and cost us the match.
Thanks to Clive Bingwa of 303 and Kiaran Geen of OMD who had nice things to say about Media Tonic in the oOh! press release.
oOh! Read here about out-of-home advertising and the environment. And here’s the presser.
Once in a while it’s brought home to us what a thrill it is being in the out-of-home space at this time in history. Have a look at this 20 second video and contemplate what it means for shop windows, car windows and iconic buildings:
Not only are we now taking our screens with us in our pockets, we’re seeing the beginnings of new formats in public places. Exciting times.
In the UK, the Digital Economy Act has been passed and the switchover from FM to digital radio is scheduled for 2015. Grant Goddard, quoted here in The Guardian, gives 24 reasons why the switchover will never occur. About 23 of them apply in Australia which has opted for the more contemporary DAB+ standard.
This is all a bit disappointing for the UK radio industry which is estimated to have spent more than £700m on DAB transmission costs and content in the last ten years.
Take a bunch of historians, get them REALLY drunk and have them talk about their favourite history thing. Jen Kirkman; very colourful on the subject of Frederick Douglas: “And Lincoln wasn’t a douchebag; he was like, ‘okay, I’ll meet with him!’”
And here, she tells it like it is at the expense of George Washington:
On the other hand you may NOT want to watch Duncan Trussler on the subject of Nikola Tessler, because he (Trussler) gets sick in the middle of it. Your choice.
This concept could work gangbusters with Ad Agency people and cocaine…
Here is a fine piece of storytelling and advertising; runs for five and a half minutes and then there are credits. Actor Robert Carlyle with a solid demonstration of walking and talking at the same time. Subtitles for our American readers.
The digitisation of outdoor spaces is being driven by advertisers who collaborate with artists and digital agencies to create public art events. We’re watching the transition of outdoor as a medium from static posters to video storytelling with the potential for a creative campaign to generate enormous buzz locally and on the Internet. We have some exciting outdoor locations in the mix (including the Murray Street screen currently being commissioned). We’re just lookin’ for the right advertisers and creatives.
Check out the latest in outdoor projection creativity; this one a Samsung promotion in Holland.
Now there’s a headline that wouldn’t have made any sense ten years ago. The rest of this post covers off latest developments in Subscription TV as they relate to the West Australian market.
Subscription television numbers continue to grow nationally; current rate of growth is 5% (Dec 09 vs Dec 08). WA is a poster child for subscription growth; penetration here is now 32% of All People (OzTAM). That’s one percentage point behind Melbourne; remarkable given our late start…
MCN continues to show Free To Air stations a clean pair of heels technologically; the free iPhone ap lets IQ subscribers (55% of Foxtel households) check schedules two weeks in advance, remotely record programs and set reminders. They can also access Green Button advertising; click during a TVC to download content to the IQ hard drive. Gives rise to some cute interactive possibilities where you use a single ad to trigger a story, a competition or an information package.
XBOX Live users can now subscribe to Foxtel without the need for a set top box. This targets young people who move house often.
Mobile Foxtel already has 100,000 subscribers and ad packages are available separately for that medium.
MCN has a presentation which discusses the (extensive) cannibalisation of FTA by their new digital stations. Happy to send you a copy under cover of darkness.
Brian Walsh says Foxtel are “now Australia’s first choice in home entertainment”; probably a fair call. If you’d like to discuss a campaign or debate the stats, hit the green button on your iPhone now. 9388 7844.
I’m not going to visit Australia. It’s too much like the 1970s. And yes, the girls at the 1:00 mark are in a Left Hand Drive car. Can’t we contract out this stuff to New Zealand?
