Here’s part of the Coca-Cola “Where Will Happiness Strike Next?” project. It showcases the company’s generosity in bringing three overseas Filipino workers home to their families for Christmas. If you look carefully, you may detect a couple of discreet product placement references.
In the future, everyone wears white, speeding is okay and there are hologram girls with huge marshmallows on their heads. Looks like driving just gets more and more enjoyable.
A YouTube viewer asks: how do you win when you are behind the other car? This is the sort of stuck-in-the-past thinking that is holding us back. Go Toyota Magic Rainbow Car!
We’re on Facebook. There, I said it. But we’re only on Facebook because of Farmville. Apparently it’s like a degree in Agricultural Science.
Media Tonic opposes all forms of wasteful social media and is protesting in the strongest possible terms. In a powerful demonstration of double reverse psychology we implore you to ignore our Facebook page. There are far too many people on Facebook. If Facebook was a country, oh wait, web sites can’t be countries. And why should you care? It’s not like they’re going to launch the iPhone 4S on our Facebook page. Also, the movie was over-rated.
Look at it this way; at least we’re not on Twitter. It’s true there’s a competition for people who LIKE our Facebook page and we have 10 pairs of quite nice socks to give away. Just the thing for Christmas! We do all our social media marketing in-house; we just copy whatever Qantas does.
The Museum of Me is a beautifully executed social media promotion for Intel. The algorithm is not perfect but it’s a case study in engaging communications.
The ad reminds us that improvements in computer processing can translate into rich media and that rich media can touch hearts. Completely individualised. Try doing that in nineteen eighty bloody six. You need a Facebook profile with a few photos on it to play.
Via Ken McKay.
Because what we do is powerful and we care about it.
Here’s the link to the beautiful work referenced in that video.
Elegant short video on David Lynch’s new campaign for Dom Pérignon, a French company that makes champagne. Apparently he’s some big deal. Way cool Batman logo.
David Lynch x Dom Pérignon on Nowness.com.
“I’ll just take one more”.
This is so clever Media Tonic thought of it years ago.
Ambient ad for the Mercedes-Benz C-350 Coupe by BBDO in Toronto. The sign is blurred, the billboard is blurred; even the fire hydrant and the mail box are street props.
Via Andrew Sullivan and also Copyranter who has a very ranty About Me.
Photoshop is a trademark of Adobe. No infringement is intended.
I want to be a starling.
Murmuration from Sophie Windsor Clive on Vimeo.
No wonder there’s a special word for it.
Go on; you hardly ever use it.
New York agency Chandelier Creative have this reasonably cool surf shack (you could do better; you’re SO stylish) that they make available to clients.
Also you might inspect their web site which has a pretty nifti Prezi-style layout.
It’s called ‘awesomeville’ which is like, awesome.
Seriously cool merchandise on the Shop page including plastic combs, asymmetric surfboards and black sequinned boxing gloves.
You can do some pretty great stuff with outdoor advertising and a little imagination. This OOH promotion helped launch radio station 96.3 in Glasgow. Happy to kick around Out of Home advertising ideas if you have a client and half a budget. Call Dave or Mark on 9388 7844.
Via Gizmodo.
