Some time ago Media Tonic provided vividwireless with six sponsorship and outdoor concepts (working through agency channels) and one of these was picked up by the client. The Red Bull Air Race is a good fit for vividwireless whose story is seriously fast broadband. A National Team Sponsorship involves 260,000 West Australians, has good launch proximity and of course, there is the speed thing.
Some of the promotional concepts presented were for existing products; some for quite new products. Clients looking for refreshing concepts in sponsorship, Out of Home, experiential and ambient may wish to use the curly tentacles of Media Tonic. We’re generally good for a coffee and a Red Bull.
Campaign Brief runs the Media Organisation of the Year Award. Congrats to the Nine sales team and Austereo who picked up the top two positions. Media Tonic came in equal sixth, up from tenth last year.
It’s judged by 35 senior media managers around town on criteria like service efficiency, proactivity and innovation, delivery on promises and demonstrated understanding of client businesses. There are no points for sucking up to Campaign Brief.
Should there be a nickname for the award? [The Pinnacles? The Mooty?] and/or a perpetual trophy for the Media Organisation of the Year? [A Cadillac Eldorado?]
Anyhow, if you’re not currently dealing with Media Tonic, you should. Because we’re like, sixth best at this stuff.
Unless, like us, you watch the video about eight times. And yes, it’s legit. Vijay Singh during the practice round at the US Masters last year. It’s a tradition at The Masters to try and skim the ball across the water on the 16th. As if that bloody game is not hard enough already.
Media Tonic is pleased to announce it now reps Curling Hats in Western Australia. We know a media-driven sports merchandising opportunity when we see one.
300 of the Perth Twitterati gathered in the Perth Town Hall on Feb 25th for the Media140 event. It was part of an Around the World in 140 days project initiated by founder Ande Gregson. That’s how he spells it.
Nick Hodge (Microsoft), Jared Woods (SKM), Brett Sandler (Nova).
Media140 began as a charity fund-raiser when Ande decided he wanted to run a marathon in Africa. Each event is a conference which is streamed live and encourages Twitter communication between speakers, attendees and anyone on the web who is following the Twitter stream. (Explanation of Twitter stream: anyone can tag their Tweet – like an sms sent via phone or web page – with *whatever* and people can then see an aggregation of all those Tweets on a web page in near real time). Creating a Twitter stream is a way of facilitating a Twitter conversation around your event; the Grammys used Twitter to ratings advantage and AdAge write about it here.
At the Perth event the Editor of The West Australian, Brett McCarthy, and his Twitter evangelist and online editor Gareth Parker spoke about the use of Twitter at the paper. They gave the recent example of the fire at Newspaper House, where photos and information were sourced from Twitter users rather than journalists. The journos were still in the car park at Osborne Park when the Twitter users in the city took the photos and reported the facts. Gareth Parker found the reports on Twitter. Ironic that the icon building of news coverage in the state should be an early example of Twitter out-news-gathering traditional journalism. “Out-news-gathering”: I should SO have been a journalist.
McCarthy canvassed producing a Twitter edition of The West Australian. He said the paper could use Twitter and social media as a way of influencing what stories were covered in that edition(s). And he invited the Twitter community to make suggestions on how that might work.
Brett Sandler from Nova had hands-on stories about the station’s use of Twitter while lawyer Andrew Pascoe from Allens, Arthur Robinson charmed the audience; no other way to say it. There were a number of very informative talks about the risks of social media and best practice in the area. Props to Tama Leaver of Curtin, Jared Woods from SKM and Venessa Paech from Lonely Planet. That’s how she spells them.
