oOh! is Australia’s most dynamic, progressive and creative company in the out-of-home industry. And through their diverse product offerings they continually deliver creative and intelligent out-of-home solutions to help advertisers better engage with consumers.
AFL fixtures on the big screens at Paterson Stadium give advertisers a big impact exposure in one hit. 35,000 to 40,000 Dockers and Eagles fans each week in the one place at the one time. That’s a big lounge room.
Multi Channel Network (MCN) pulls together advertising over thirty channels of top-rating Subscription Television. As part of a balanced schedule it gives real advantage over a straight free-to-air buy.
The Australian Traffic Network is the only dedicated traffic incident gathering and reporting company in Australia. The Network includes TV and radio and includes regional areas.
Bare Escentuals is a cosmetics company that produces mineral makeup (slogan: Feel like a Commodity, Look like a Commodity). OK, we made up the slogan. Anyway, they’ve just recruited new models based solely on a questionnaire designed to reveal their inner beauty. Would have been a little bit more impressive if they hadn’t started with a group of professional models; however, it made for a good teaser:
Facebook has made some changes. Try to remain calm. And here’s the pre-keynote send-up of Zuckerberg by SNL comic Andy Samberg which the Audienceberg all watched, not sure if it was okay to laugh.
Received this photo from a Perth industry leader on his return from Barcelona with the subject line: “When are you guys going to get serious about outdoor?”
I recently read a David Ogilvy-inspired piece on copywriting that said: You can’t put 50 words of copy on a billboard alongside a high speed highway and expect the message to be read.
And of course, that’s right, but billboards have changed as a medium since Ogilvy’s America. In malls and city centres, people do have time to read a billboard. It’s a question of adapting the creative to the context.
Here’s a billboard in a walk-by location. Exactly 50 words of brilliant copy. (Click image for larger version).
Got a great creative idea? We have great locations to put it in. Dave or Mark; 9388 7844. Credit.
Media Tonic represent some outstanding media properties in the West Australian market, spanning television, radio, sponsorship, print and Out of Home advertising. Agencies rely on us when they buy oOh!media, MCn (Foxtel), the Australian Traffic Network and IMG.
We have a depth of experience in media buying but where we really shine is aligning strategy and product. We’re commonly asked to come up with something fresh (hence the name) so go ahead; CHALLENGE US TO A DUEL.
You’ll get a flavour of our business by signing up to the notorious Media Tonic newsletter. If you want to bounce something off us, best to call Dave or Mark on 9388 7844.
